Brand and Identity Design
Mandurah Performing Arts Centre (MANPAC) is home to the Visual and Performing Arts in Mandurah, and the wider Peel Region of Western Australia.
MANPAC required a new branding identity design for their annual Proms event. The brief was to create a visually eye-catching design that would stand out from the crowd, reflect and promote the local environment of the beautiful town of Mandurah and promote the Mandurah Proms without reverting to stereotypical visual icons usually associated with this type of event.
We used a colour palette that captures those found at sunset along the beaches
of Western Australia, a subtle collage of musical instruments and contemporary typography to create the final event branding.