Event Identity + Branding Design
WINTER FESTIVAL 2017
GOOD DAY STUDIO was approached by Renfrewshire Council to create and implement a brand identity for their upcoming Winter Festival - A collection of eclectic events, exhibitions, markets and pop-up shops to showcase all that Paisley and the surrounding area has to offer, and of course, to celebrate the festive season.
The two main events - The Firework Spectacular and The Christmas Light Spectacular were individual events in their own right, but there had to be some coherence between the illustrative design styles that we created. This was achieved by using the same colour palette, a similar illustrative style and typographic elements.
Event Identity + Branding Design,